For hotel groups and international brands
Five-star service, at the scale of a portfolio.
Large hotels and hotel groups are run on hand-offs: between departments, between shifts, between the property and head office. Aurelle was built around them, for properties where guests arrive from the Gulf, Europe and Türkiye and expect to be answered in their own language.

What an operator gets.
One record of every stay
Guest app, staff app, command center and concierge on the same booking, request and folio. Nothing re-typed between teams.
Arabic as a first language
English, Turkish and Arabic in the guest app, mails and notifications, with Arabic fully right to left on every screen. Built for the Gulf traveller, not translated for them.
A call center that never sleeps
Every call to the property answered in the caller’s language, quoted from live rates, booked with a payment link, then scored and checked for quality.
Controls head office expects
Roles from owner to verifier, two-step sign-in, approvals for refunds, an audit log of every change, and guest data kept to the minimum.
Departments that own their work
Seven departments, each with its own dashboard, queue, targets and escalation path to the general manager.
Numbers without a spreadsheet
Owner dashboard, forecast, revenue by source and reports that mail themselves to the right people every week.
Your standards, at every property
The brand decides. The system holds it.
- What the concierge may say
- Facts, policies, discounts on the phone and message templates are set centrally per property, in the hotel’s own words, and change within a minute.
- Service targets
- Every request type has a target. Past it the department is notified; at twice the target, the general manager.
- Money decisions
- Refunds go through approval, larger ones to the owner. Nobody decides their own request.
- One look, many hotels
- Content, offers and app imagery are managed in the command center for each property, with a live preview before they go out.



Five-star arrivals, in every language your guests speak.
For hotel groups and international brands
How a portfolio rollout works.
One property at a time, starting with the one that will teach us the most.
Choose a first property
We map its departments, PMS, payment provider and phone line, and agree what success looks like.
Configure and load
Rooms and prices come from the PMS. Menus, spa, places, rules, roles and the concierge’s knowledge are set up with your team.
Train and open
Heads of department learn their dashboards first; guests get the app with their reservation code; the concierge takes the line.
Repeat with what we learned
The next property starts from the first one’s setup: roles, content and reports carry over and are adjusted locally.
Where we are today.
Each property runs its own Aurelle, with its own data, team and settings. ElektraWeb is the PMS connected today; your PMS, payment provider and the portfolio view across your hotels are scoped with you on the call, with the people who will use them.

Talk to us about your portfolio.
Thirty minutes on one of your properties: its departments, its guests’ languages, its phone line, and what a first rollout would look like.